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What’s in a Name?

October 12, 2010

Or more to the point, what goes into a brand for said name? That will be the topic of conversation this Thursday as Pentagram partner Luke Haymen discusses the multi-faceted process of developing institutional brands. SECCA is pleased to partner with AIGA Raleigh and Fifth Letter to co-present this talk. After his presentation Luke will be joined on stage by Elliot Strunk, Creative Director, Fifth Letter; Mark Leach, Executive Director, SECCA; and Jonathan Opp,Vice President of Brand, AIGA Raleigh who will moderate the discussion. According to Strunk the panel will address the changing nature of brand identity design, how clients choose design firms, and more!

We’re looking forward to a lively dialogue Thursday night and hope you can join in on the conversation. Details below:
Talk @ SECCA: Luke Haymen, Pentagram Partner
Thursday, October 14, 7pm
SECCA’s McChesney Scott Dunn Auditorium
Admission: SECCA & AIGA Members, FREE; Students, $5; General Admission, $10

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